For better engagement on Twitter, do a live chat

Twitter can sometimes seem like an oversized panel.

You’ve been to one of those when you invite more people than you needed and everyone showed up? Yikes. There’s a danger of having a large discourse with too many people. That’s how Twitter chats might work if you’re not careful.

But if you are careful and you are prepared, you can provide groups of people a smooth exchange of ideas. So, you can corral both sides and moderate the conversation. That way you are helping the people with the insights, or your panelists, find the audience that needs them. That’s how to do a successful Twitter chat.

Want to know why you’ll benefit from doing a Twitter chat or how to moderate one, see story in full here.

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